Digital marketing involves more than focusing on buzzwords like “engagement” and “viral content.” These metrics cannot provide a clear understanding of whether the effort, money, and time you place in your digital marketing campaigns ultimately prove useful and successful. Instead, measure your digital marketing ROI. Some important metrics that help you measure digital marketing ROI […]
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Pay Per Click Marketing – Get Good PPC Traffic
Pay-Per-Click (PPC) marketing is an effective marketing technique that boosts your search results. A report by Blue Corona states that 75% of users say paid ads make it simpler to find information on the internet. But you may ask, what is PPC? It is a web marketing model where advertisers are charged a fee if […]
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What Should You Look in A SEO Price Quote
75% of the people never visit the second page of the search results. Yes, that’s true. That is why ranking on search results is so important, and that is why SEO holds a crucial position in the world of digital marketing. Businesses today know it very well and hence are willing to invest in good […]
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Search Engine Marketing – Pay Your Way Into Google Results
Search engine marketing (SEM) is an effective way to reach your target audience on the internet and boost your business. Millions of companies are vying for eyeballs on the web, and SEM is a proven method to attract a good chunk of that traffic to your website. What is Search Engine Marketing (SEM)? Search Engine […]
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SEO Vs. SEM – Which one Is Better For Your Business?
There are about 5.6 billion searches every day on Google according to a recent report byKenshoo. The sheer number of searches makes it challenging for you to find and attract a fair share of these searchers to your website or blog. However, following sound SEO (search engine optimization) and SEM (search engine marketing) practices could […]
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How Tech PR Is Different from Traditional Public Relations?
The digital marketplace has transformed the way we work, learn, communicate and conduct business. It is logical that public relations also has evolved. Consumers look for different things than they did a decade or even a few years ago. The internet has provided a broad selection of brands to choose from, and they are focused […]
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